Encouraging families to enjoy the outdoors
There is no denying that playtime is changing. Children sti11 love traditional
pursuits such as chasing a bal1, riding a trike and playing on the swings, but
unlike when we wefe growing up, there is a whole digital world out there to
distract them. Every brand has an important decision to make when it comes
to technology, and I decided that if I couldn't flght it I would embrace it...